The news

The news

Marketing to Millennials: Move Beyond the Stereotypes

Marketing to Millennials: Move Beyond the Stereotypes

The millennial generation spans more than 20 years, so generalizing how to reach this market is not recommended anymore than generalizing marketing to any other generation. Instead, you must segment this generation as you would any other. It’s no secret that brands...

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The Fitness Together® Godfather – 15 Years of Ownership

The Fitness Together® Godfather – 15 Years of Ownership

As a personal trainer and the manager of a big-box health club for nearly five years, Mehboob (Boo) Sadikot, reached a point where he wanted to do something for himself and ultimately be his own boss. He managed the personal and group training and maintenance of the...

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