The news

The news

Best Diet Yet: From Food to Fitness

Best Diet Yet: From Food to Fitness

The fitness franchise industry has been gaining momentum and industry players for all franchise sectors are taking notes. As a former executive from the quick services and fast-casual restaurant space, I’ve seen firsthand the restaurant franchise industry’s migration...

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How B2B And B2C Marketing Are Converging Today

How B2B And B2C Marketing Are Converging Today

For decades, business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have largely been kept separate. However, with more access to detailed consumer data than ever before, and increased reliance on social experiences in consumer decision-making,...

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How to Know If a Franchise is Right for You

How to Know If a Franchise is Right for You

Company culture matters. In the franchise world, culture makes the network stronger and can contribute to the overall growth and success of a brand. Having a shared sense of values and goals between franchisor and franchise owner sets the tone for long-term success...

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