The millennial generation spans more than 20 years, so generalizing how to reach this market is not recommended anymore than generalizing marketing to any other generation. Instead, you must segment this generation as you would any other.

It’s no secret that brands today are making a concerted effort to get in the good graces of a previously shunned generation — millennials. But why?

Let’s first address the elephant in the room. For years, millennials have been labeled with disapproving nicknames and negative stereotypes. The “Me Generation” that is supposedly lazy, entitled and lacking work ethic. Yet, this generation — diverse in age, lifestyle choices and purchasing habits — represents a unique majority of America’s current consumer base.

To read the rest of the article by Trever Ackerman, Chief Marketing Officer of WellBiz Brands, Inc. and Fitness Together, CLICK HERE for ClubIndustry.com