One of the most important factors in the success of any business is a solid marketing plan. This may sound obvious, but it is something many overlook when they become a franchise owner.
Why is Marketing Important?
Here are some simple marketing guidelines:
- Get the word out. You need to build awareness of your brand and studio. You can do this by utilizing social media to reach out and connect with current and potential customers.
- Keep people interested. With new businesses popping up everyday you need to make sure people continue to choose your business. Highlight what makes you different from your competitors as well as any incentives/offers you can share.
- Expand your customer reach. Take advantage of local search engine optimization tactics, such as claiming your Google My Business listing and encouraging customers to write reviews of your location online and on social media.
Marketing will help your business continue to grow. Your individualized marketing plan not only helps you, but also benefits your national franchise brand. Most brands, like Fitness Together®, will provide you with branding support, including national campaigns, digital advertising support, and other marketing tactics, but there is a lot that you can do on your own as well.
Why is it Important to Know your Target Market?
Now that you know why marketing is important, you also have to know who you are marketing to. This is called a target market, and they influence the way your marketing looks and sounds.
To find the target market in your industry, you must first analyze your product/service and assess your competition’s target market. Then, once you’ve identified who your product/service best caters to, you can segment that audience by certain criteria and research, research, research!
For example, the target market of the Fitness Together® brand are those individuals approximately 45-years-old or older in a specific income range that wants to age healthily. The Fitness Together brand then uses that information to influence the way it communicates on social media, advertisements, webpages, blogs, and more.
This helps your business best attract the brand’s target market and cater to their needs. It helps ensure that when customers are looking for a product/service to suit those needs, they’ll pick yours.
What are you Marketing?
In order to use all of this newfound knowledge, you need a business to market. If you’re passionate about changing lives and want to own a gym, you should start a fitness business with the Fitness Together brand.
Fitness Together Franchise, LLC provides world class support with marketing. This includes fully managed digital marketing, marketing automation tools, a client management system, local marketing planning assistance, lead nurturing and conversion strategy support, and social and search engine lead generation. Find out more about this exciting gym franchise opportunity by downloading a FREE info kit.