The news

One of the biggest benefits of being a franchisee is that you can leverage the recognition and awareness of an established brand. Brand awareness is a huge driver of customer referrals, which is a critical element of your overall growth. What’s the best way to...

The fitness franchise industry has been gaining momentum and industry players for all franchise sectors are taking notes. As a former executive from the quick services and fast-casual restaurant space, I’ve seen firsthand the restaurant franchise industry’s migration...

For decades, business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have largely been kept separate. However, with more access to detailed consumer data than ever before, and increased reliance on social experiences in consumer decision-making,...

Company culture matters. In the franchise world, culture makes the network stronger and can contribute to the overall growth and success of a brand. Having a shared sense of values and goals between franchisor and franchise owner sets the tone for long-term success...

While company style guides and brand standards are essential for creating a consistent brand identity, they can sometimes lead to tone-deaf marketing when it relates to the customer experience. This is because many brands make the mistake of mapping the customer...

It’s easy to see the appeal of going into business for yourself. You’re tired of answering to a boss, having your financial future in someone else’s hands, working hard to build someone else’s dreams, not having total control over your day to day – the list goes on....

Personal Training Pioneer Fitness Together Announces Increase to 20-Percent Discount on Initial Franchise Fees for Veterans and Active-Duty Military Top private-fitness franchise brand supports Veterans and Active-Duty Military in the health and wellness space DENVER...

Franchisees often buy into a franchise system because of the turn-key processes, technology platforms and other “done-for-you” systems in place. As a result, it can be challenging to accelerate change within a franchise organization. However, embracing innovation...

Ensuring Your Health Club’s Success through Exit Strategies and Planning Every fitness business will need to be transitioned at some point if it is going to survive. Smart business owners have a plan about how to make that a smooth transition. Eric Goetsch, VP of...

The millennial generation spans more than 20 years, so generalizing how to reach this market is not recommended anymore than generalizing marketing to any other generation. Instead, you must segment this generation as you would any other. Seeking the Millennial Market...