If you’re into fitness and looking to open a gym franchise, this article is for you.
Our expert team at Fitness Together® has put together three things to consider when deciding between opening a personal training franchise or a group training franchise? Here we go.
1. Ease of Ownership
Personal Training:
A personal training gym gives owners more control and more flexibility with time. This type of gym typically has a smaller staff of 5-6 employees, a smaller space to care for, and therefore may offer a lower startup cost. This makes the business potentially easy to care for and easy to manage. Ultimately, you have more time to do what you love: enjoying both fitness and running your business.
Group Training:
Group training gyms require many trainers, many clients, and a high commitment to ensure everything is running according to plan. This can lead to high attrition with clients coming and going frequently, especially because of the saturated market for team training gyms. The market is competitive. You may also have larger headaches with the larger footprint.
2. Driving Membership
Personal Training:
Personal training does not require gym operators to continuously seek out as high of volume of new members as often as a group training model. Instead, personal training gyms allow trainers to cultivate a one-on-one relationship with members. Because of this, this model often requires fewer members to make the gym profitable. By spending less time on filling group training sessions, trainers can instead focus their efforts on client’s personal goals.
Group Training:
When it comes to a group training business model, membership is key. Group training gyms must have a large number of committed members in order to succeed. This means owners must constantly recruit and maintain membership levels. With a competitive market of group training models, there are many gyms to choose from for potential clients. Owners must ensure that their group training gym is the best option. After all, it’s not group training if there aren’t enough people to make up that group.
3. Training Results
Personal Training:
With a personal training gym model, trainers have fewer clients and only meet with them during one-on-one sessions, giving added accountability. Trainers can track client goals efficiently this way and ensure each is met through a personalized regimen. Fitness Together® offers services such as customized training plans, nutrition coaching, and progress check-ins. Achieving a client’s desired results, whether they are motivated by health, weight loss, or any other reason, is the first priority.
Group Training:
A team training session has a large group of members all working toward a similar goal, doing a similar workout regimen. With such a large amount of people in one area trying to achieve the same results, clients have an added sense of competition and community in their exercise. This can motivate members to push themselves harder in order to come out at the top. Those just beginning their fitness journey may be uncomfortable in a group setting, though, and prefer something more private. With just one or two trainers leading the large workouts, each individual client may not have their personal goals for results monitored or met. They will, however, receive a quality sweat session regardless.
Choosing the Gym Franchise Model for You
When it comes to deciding between moving forward with a personal training model or a group training model, the choice is ultimately up to you. If you find yourself leaning more towards the personal training end, Fitness Together® may be the franchise for you.
Fitness Together is a fitness studio offering personal training to a committed clientele. With private and semi-private suites, custom tailored plans, nutrition coaching, and progress assessments, we have everything the client needs to succeed.
We also have everything you need to succeed as an owner. Request your FREE info kit here to see if you should open your own Fitness Together studio.