Personal Training Pioneer Fitness Together Announces Increase to 20-Percent Discount on Initial Franchise Fees for Veterans and Active-Duty Military

Top private-fitness franchise brand supports Veterans and Active-Duty Military in the health and wellness space

DENVER (May 24, 2018) – Fitness Together Franchise, LLC has announced it is now offering veterans and active-duty military 20-percent off the Initial Franchise Fee*. Fitness Together is the top private-fitness franchise brand in the country with over 140 studios nationwide. This announcement comes on the tail of the brand making headlines with new studio openings, and a new high-profile leadership team.

Fitness Together for Veterans and Active-Duty Military

“As a former Captain in the United States Air Force, I’m proud to announce this new 20-percent discount for our veterans and active-duty military,” stated Joe Luongo, Executive Chairman of Fitness Together and WellBiz Brands, Inc. “Fitness Together makes sense for these men and women – our brand is focused on health and wellness, serving others and making a difference. It’s a great way to channel your passion for fitness into your own business. Why work for someone else, when you can work for yourself?”

The Personal Training Perks

While group fitness has experienced heightened popularity, the private fitness space is a virtually untapped segment with Fitness Together dominating in this sector for over two decades. Fitness Together is unique in that its studios provide a private-personal training studio to every client. The brand is third in market share for personal training just behind 24-Hour Fitness and Life Time Fitness, according to the IBIS Industry Report: Personal Trainers in the U.S. released in December 2017.

For veterans and active-duty military comparing Fitness Together to other health and wellness opportunities, the difference is clear, according to Fitness Together franchise owner, Rick Coe. Coe has been a Fitness Together multi-unit franchise owner for over 10 years and served six years of active duty in the United States Army. He comments, “Fitness Together was a natural fit for me after my time in the military. Franchise ownership affords me the ability to be an independent entrepreneur while executing on the 20-year Fitness Together franchise systems; exactly what I did during my service.”

Furthermore, Fitness Together has lower start-up costs under $200,000, requires a small-staff and has a functional footprint with real estate and construction support. Additionally, what’s most appealing for many who enter the Fitness Together franchise is the client loyalty associated with the brand. Nine out of 10 Fitness Together clients say they would recommend Fitness Together to a friend or colleague – a referral rate virtually unheard of in the personal training space.

Changing Lives with Fitness Together

With Fitness Together there’s a story to tell. Through a network of personal training studios, owners have the chance to help tens of thousands of people live longer, richer lives. The business model helps owners achieve their goals, while clients achieve theirs. Additionally, the private fitness space is proving to be lucrative. Last year, Fitness Together’s highest annual revenue studio reached $925,679, with the average annual revenue of the top third of studios being $564,378.**

Fitness Together Franchise, LLC offers lower start-up costs, small functional footprint personalized marketing plans and 22-year track record, making franchise ownership an appealing opportunity for those looking to start their own business. For more information, visit or call (720) 457-1380.

*Veteran’s and Active-Duty Military Discount. We offer a 20% discount on the Initial Franchise Fee (or the Development Fee if you sign the Area Development Agreement) for veterans and active-duty members of the United States armed forces who meet the requirements of the VetFran Program offered by the International Franchise Association.
**As noted in Item 19 of March 2018 Fitness Together Franchise Disclosure document.

About Fitness Together®

Fitness Together® is a one-on-one private, personal training franchise focused on changing clients’ lives with improved fitness and health. Whether the aim is to lose weight, tone and tighten muscles, or simply achieve better health, Fitness Together® pairs clients with a personal trainer and a workout plan tailored for the individual’s goals, and focused on results. Clients receive the accountability they need and the privacy they desire with Fitness Together®. Fitness Together Franchise, LLC began franchising in 1996 and has approximately 140 locations across the United States. To learn more about the brand and owning a Fitness Together® franchise, visit

Fitness Together is part of WellBiz Brands, Inc., the manager of three health and wellness franchise brands which also includes Elements Massage® and FIT36®. Headquartered in Englewood, Colorado, WellBiz Brands has over 400 combined U.S. locations across the three brands. To learn more about franchise opportunities with all three brands, please visit or call 720-457-1380.