The news

The news

How B2B And B2C Marketing Are Converging Today

How B2B And B2C Marketing Are Converging Today

For decades, business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have largely been kept separate. However, with more access to detailed consumer data than ever before, and increased reliance on social experiences in consumer decision-making,...

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How to Know If a Franchise is Right for You

How to Know If a Franchise is Right for You

Company culture matters. In the franchise world, culture makes the network stronger and can contribute to the overall growth and success of a brand. Having a shared sense of values and goals between franchisor and franchise owner sets the tone for long-term success...

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How To Overcome The Three Biggest Fears Of Entrepreneurship

How To Overcome The Three Biggest Fears Of Entrepreneurship

It’s easy to see the appeal of going into business for yourself. You’re tired of answering to a boss, having your financial future in someone else’s hands, working hard to build someone else’s dreams, not having total control over your day to day – the list goes on....

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