The millennial generation spans more than 20 years, so generalizing how to reach this market is not recommended anymore than generalizing marketing to any other generation. Instead, you must segment this generation as you would any other. It’s no secret that brands...read more
As a personal trainer and the manager of a big-box health club for nearly five years, Mehboob (Boo) Sadikot, reached a point where he wanted to do something for himself and ultimately be his own boss. He managed the personal and group training and maintenance of the...read more
Trever Ackerman, CMO - contributing columnist When entrepreneurs consider opening a fitness business, they have two choices: to do it on their own or to go with a franchised model. Making that decision takes careful deliberation, but those who choose to be part of a...read more
BUSINESS VIEW MAGAZINE INTERVIEWS SCOTT WENDRYCH, EVP,COO, AS PART OF BEST PRACTICES, AMERICAN BUSINESS.
Fitness Together is one of three health and wellness companies under the corporate umbrella of WellBiz Brands, Inc., headquartered in Highlands Ranch, Colorado. Recently, Business View Magazine spoke with Scott Wendrych, Senior Vice President of Franchise Development for Fitness Together Franchise, LLC. The following is an edited transcript of that conversation: